Challenge

• Emergency response teams required seamless integration between critical incident management systems and communication platforms

• Time-sensitive nature of emergency communications demanded immediate media access and distribution capabilities

• Teams managing high-stress incidents needed streamlined workflows to maintain focus on crisis response

• System needed to support both emergency incidents and daily public relations activities

Process

• Analyzed emergency response workflows and communication patterns

• Studied NIMS/ICS (National Incident Management System/Incident Command System) requirements

• Mapped critical paths for media transfer during crisis scenarios

• Created user flows optimized for high-stress situations

• Developed prototypes with emphasis on speed and accuracy

• Conducted stakeholder reviews with emergency response teams

Solution

• Designed seamless media import interface between incident management and communication systems

• Created clear visual hierarchy prioritizing critical actions

• Implemented status indicators for time-sensitive transfers

• Developed fail-safe error handling for crucial media assets

• Integrated with existing role-based permissions system

• Ensured compatibility with Joint Information Center (JIC) operations

Impact

• Accelerated emergency response communication capabilities

• Enhanced media management during crisis scenarios

• Improved coordination between incident command and communication teams

• Supported both emergency and routine PR operations

Learnings

• Critical importance of intuitive design in high-stress scenarios

• Value of understanding emergency response protocols in UX design

• Significance of rapid information flow in crisis communications

• Balance between comprehensive features and operational simplicity

Tools Used Figma • Emergency Response Systems • NIMS/ICS Compliance • Crisis Communication Design